Pandora Jewelry
What’s Your Story
Triptent was asked to design and develop a storytelling activation, featuring real Pandora fans, telling the story behind their favorite Pandora pieces. We partnered with Pandora to tell a story of Life, Love and Sisterhood— a once-in-a-lifetime connection shared by a group of women who met at a retreat for Breast Cancer Survivors. The women kept in touch through a traveling Pandora bracelet and journal, adding a new charm and chapter to their collective story as it was passed along from sister to sister when they needed it most. The result was a deeply heartfelt story that captured the uniqueness of the group and encapsulated the deep meaning Pandora plays in the lives of so many fans.
Agency: Triptent
Creative Director: Biba von Speyr
Copywriter: Bracha Berkovitz
Director: Andrew David Watson
