Over the course of almost 5 years with Pandora Jewelry, I’ve written 100s of marketing emails, product descriptions and radio spots—evergreen, promotional, and everything in between. These are the highlights.
Be Love Radio
Evergreen :30 spot introducing Pandora’s new messaging.
End of Season Sale
Promotional email flow for the biggest event of the year.
Mother’s Day Radio
Promotional :15 spot for Mother’s Day gifting.
Valentine’s Day
Product descriptions for Valentine’s Day gift sets.
Frighteningly beautiful, sparkling and fierce. The fan-favorite monster from the Upside Down comes to life through exquisite craftsmanship and intricate detailing. This 5-piece set includes a ring, pendant, charm, and stud earrings all featuring the iconic flower-shaped mouth of the Demogorgon—salivating with glistening stones and fang-shaped prongs that depict the creature’s monstrous beauty. Paired with the Stranger Things clasp bracelet, wear this set as a badge of honor to show that you don’t just face your Demogorgons—you own them.
Inspired by the mantra of Stranger Things' fiercely loyal heroine, Eleven: friends don’t lie. The sterling silver set includes a sharable friendship ring with a cracking heart motif and a retro-style friendship bracelet designed with cube-shaped beads and glow-in-the-dark enamel. Handwritten letters engraved on each piece of jewelry symbolize the glue that binds friends together, trust and truthfulness. Keep your friends close and your monsters in check. Be together through it all. Be love.
Dare to embrace the shadows with our new limited edition Disney Villains Jewelry Box. Available as a gift with the purchase of any four Villains jewelry styles from the Disney x Pandora collection. Embossed with powerful icons, this sleek black case opens up to a beautiful world of dark purple hues. Various velvet-lined compartments channel your favorite Villains (Ursula, Maleficent, Evil Queen, Queen of Hearts, and Cruella De Vil) with character illustrations etched inside. A removable, magnetic mirror enchants at the center of the inner lid and bewitches you to wonder “who’s the darkest of them all?”
For the country that has a special place in your heart—add its charm to your style! Displaying the American flag in glossy enamel on the front and the iconic “I ♥ USA” insignia on the back. This sterling silver, heart-shaped charm shines with love for the red, white, and blue. Wear it as a way to show your patriotic pride every day
Unbox the magic of Disney with a trio of charms as enchanting as the characters that inspired them. Crafted in sterling silver, this charm trio set features a glittering Minnie Mouse charm in murano glass, a sparkling silhouette of a most-beloved character, and a very mystical Mickey Mouse as the sorcerer of Fantasia. These playfully shaped pieces bring the wonder of the season to life. Inspire someone you love to believe in the magic that’s all around them.
Bring charm into your life with a trio of our new Disney’s Cinderella styles. With pure magic in every detail, this set features an iconic glass slipper charm made from forever blue crystal and sterling silver, a dreamy light blue Murano glass charm, and a carriage-inspired 14k gold-plated double dangle heart charm, engraved with the message “A dream is a wish your heart makes.”. Complete with an enchanting sterling silver bracelet, these styles won’t go *poof* after midnight.
Give the gift of love at first sight. This pre-styled set includes a necklace and pair of stud earrings with arrow motifs, inspired by Cupid himself. Each piece features glittering pavé and a red Murano glass heart, evoking the passion and irresistibility of love’s desires. Be a romantic. Be love.
Love is the most precious gift. Crafted in 14k gold plating, a beautiful handwritten charm spells out the word “love” with a heart-shaped letter "o" for a playful touch. Joined together with our iconic snake chain slider bracelet, this pre-styled set shows what’s truly in your heart. Spell it out. Be love.
Two hearts, one love. This pre-styled gift set includes a sparkling necklace and pair of stud earrings, hand-finished in sterling silver. Each piece features two heart-shaped stones, one clear cubic zirconia and the other an irresistible red, wrapped together in a glittering pavé embrace. This timeless halo design embodies the dance between two souls and the moment love is found. It’s a gift. Share it. Be love.
Let Cupid’s arrow guide you to the perfect gift set. Styled on our iconic sterling silver slider bracelet, a dazzling heart-shaped charm shines irresistibly in red lab-created opal. The center features a heart-shaped dial with a spinning arrow, pointing you in the direction of love. Follow your heart. Be love.
Collections & Collaborations
Jewelry product descriptions including Disney and Netflix collaborations.
Emails
Showcasing a variety of targeted send outs.